Marketing News

ELF Serves Up Racket at Billie Jean King Cup

Fans will watch a video of Billie Jean King “Serving Facts!” as part of ELF’s Change the Board Game initiative, calling on businesses to increase diversity on corporate boards.

Author Image

By: Lianna Albrizio

Associate Editor

ELF says it’s causing a racket at this year’s Billie Jean King Cup Finals by Gainbridge (BJKC), the women’s world cup of tennis, democratizing access to the best of beauty and to women’s sports. As the exclusive skin and cosmetic partner, ELF will co-host the first semifinal match tonight where Chief Marketing Officer Kory Marchisotto will participate in the coin toss. The BJKC features 12 national teams competing over six days; the remaining countries include Great Britain, Italy, Poland ...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters